What Is The Hotel Sales Manager Responsible For? 

Listed Below Are The Many Duties Of A Hotel Sales Manager, Though I'm Sure There Is More.

* Working closely with the Director of Sales or General Manager to develop effective marketing plan objectives & campaigns.

* Working with the Sales Team in the execution of marketing strategies that will increase key accounts and maximize room revenue.
* Developing strong lasting relationships with existing key accounts to maintain a stable base of business.

* Conducting market research to identify & pursue emerging opportunities within each market segment to increase the hotel's market share.

* Conducting field sales calls, appointments, & sales blitzes in the surrounding area to negotiate corporate discount rates for companies & clients.

* Placing cold sales calls & follow-up calls via telephone to companies & clients in the surrounding area.

* Conducting site visits & property tours with potential customers.

* Responding to all sales call inquiries for group room bookings.

* Creating group room blocks for SMERFE business and managing their room inventory & cut off dates.

* Creating, mailing, & managing sales contracts for all negotiated rates.

* Actively participating in local organizations, affiliations, and attending community functions to increase awareness of the hotel & receiving pertinent information on opportunities to increase room revenue.

* Coordinating of joint marketing initiatives and other hotel/brand synergy's to maximize exposure & profitability for the hotel.

* Preparing of monthly/annual sales forecasts, booking reports, and productivity reports.

* Communicating with front desk staff to ensure they are familiar with top key accounts and corporate negotiated rates when booking reservations.

* Performing additional responsibilities as assigned by the DOS or General Manager.

Hotel Sales Managers should possess the following skills:

* Previous sales experience preferred.

* Excellent written & oral communication skills.

* Excellent organizational skills.

* Knowledge of Microsoft Office products is required.

* Must have a "hands on" approach to completing responsibilities.

* Must understand how to interpret & utilize information provided on market reports (i.e. - Star Report, Hotelligence, Market Pulse, etc...)

* Must be able to determine & implement effective advertising tactics & campaigns.

* Must have reliable transportation.

* The ability to lead, mentor & develop others.